We started as customers. Before creating a bike business, we first had to experience what it was like to purchase our first (and then second and then third) bike, making it fit just right, and then getting them worked on when something went wrong.

After years as customers and time working in the industry, we came to the realization that owning bikes can be really hard. From finding the bike that you call “yours” to feeling comfortable enough to ask for help or have a simple question, we noticed that things could be different in ways that would benefit both customers and the cycling industry as a whole. We can make this better.